Inulan ng batikos ang isang advertisment ng Belo Medical Group dahil sa umano’y body shaming at mental health shaming content nito.
Sa kanilang adverisement na pinamagatang “#PandemicEffect,” makikita ang isang babae na umupo sa sala at nanood ng telebisyon. Habang naririnig ang mga bad news patungkol sa pandemic, unti-unti ring nagbabago ang itsura ng babae — dahan-dahan itong nagkaroon ng tigyawat, nag-iba ang porma ng kilay, tumaba, at nagkaroon ng mahabang buhok sa kilikili at legs.
— Chelsea Bagotsay (@chelseabagots) August 10, 2021
Anang mga netizen, sensitibo ang ipinakita sa advertisement dahil tumatalakay ito sa body image issues at mga insecurity ng kababaihan.
Dahil dito, kabilaang batikos ang natanggap ng naturang medical group.
belo profiting off women’s insecurities in a global pandemic when in fact, our top priority should be our mental and physical well-being. this ad is pure bullshit. https://t.co/OucCRfCMqn
— 𝐤𝐢𝐫𝐬𝐭𝐞𝐧 (@kirstenovich) August 10, 2021
The Belo ad campaign should have not seen the light of day. But whatever, it didn’t even come with a trigger warning on body dysmorphia.
I have never felt bad about myself and my well-being until this ad — tone-deaf and insensitive.
— ASHLEY⁷🧈 🍑🍦 (@AlyssaAshleyC) August 10, 2021
Not a SINGLE person involved in that Belo ad had any qualms about it? It wasn’t just a choice, it was a series of choices made by dozens of people.
— modern-day hippie 💪 (they/them) (@trishaobannon) August 10, 2021
Thoughts on the Belo Medical #PandemicEffect ad:
The pandemic is stressful enough as it is and preying on consumers’ insecurities isn’t helping either. To paraphrase and add to the words of the beautiful @143redangel—“Ang katawan at ang mukhang ito ay marami nang pinagdaanan”.
— PRAK BOGUM (@kaisipangabitan) August 10, 2021
Whoever conceptualized the #PandemicEffect ad for Belo should have a thorough evaluation of themselves— or kung hindi sa kanya, a thorough evaluation of their target consumers. Napaka tone deaf.
— Hannah Ledesma (@imhannahledesma) August 10, 2021
the new belo ad is a nightmare no matter how you look at it… whether as a consumer, as a marketing student, as a human being suffering from self-esteem issues and the effects of the pandemic…
— angel (@byangeImartinez) August 10, 2021
ang lakingg trigger for me nung ad ng Belo putangina!!! di nyo alam HOW MUCH COURAGE IT CAN TAKE JUST TO GET OUT OF BED, DO DAILY TASKS WITHOUT GETTING TIRED. EVEN TAKING A BATH AND EATING GET SO EXHAUSTING TAPOS MANGBOBODY SHAME????? WTFF IS UP WITH THAT AD!!!!! #pandemiceffect
— ada 🧣 (@kamilleada) August 10, 2021
Kasalukuyang binura na ng kanilang Facebook page ang naturang advertisement.